Privacy Policy

1. Introduction

Hydrate The Imagination (“we”, “us”, or “our”) is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect your information when you interact with our website at hydratetheimagination.com (the “Website”) or communicate with us directly.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What data we collect

We may collect and process the following categories of personal data:

• Email address — when you join our waiting list or subscribe to updates.
• First name — optionally provided when joining the waiting list or submitting a questionnaire.
• Questionnaire responses — when you complete our visitor questionnaire, including preferences about water filtration habits, tap water concerns, and interest areas.
• Contact messages — including name, email address, company (optional), enquiry type, and the content of your message when you use our contact form.
• Technical data — including IP address, browser type, device information, and usage patterns collected through cookies and analytics tools.

3. Why we collect it

We process your personal data for the following purposes:

• To send you updates about our product development, research, and launch timeline (where you have opted in via the waiting list or newsletter signup).
• To respond to enquiries submitted through our contact form.
• To understand visitor interest and improve our product development through aggregated, anonymised questionnaire responses.
• To monitor and improve the performance and security of our Website through analytics.
• To comply with legal obligations or respond to lawful requests.

Our lawful basis for processing is either your consent (for marketing communications and questionnaires), our legitimate interest (for analytics and website improvement), or the performance of a contract or pre-contractual steps (for responding to enquiries).

4. How long we retain your data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Waiting list and newsletter subscriber data is retained until you unsubscribe or request deletion.
• Contact form messages are retained for up to 24 months after the enquiry is resolved.
• Questionnaire responses are anonymised and aggregated after 12 months. Raw personal data from questionnaires is deleted at that point.
• Analytics data is retained in accordance with the policies of our analytics provider.

5. Cookies

Our Website uses cookies and similar technologies for essential functionality and analytics. We use a consent management platform that allows you to accept or decline non-essential cookies on your first visit.

Essential cookies are necessary for the Website to function and cannot be switched off. Analytics cookies help us understand how visitors interact with the Website, so we can improve it. You can manage your cookie preferences at any time through the cookie settings link in our footer.

6. Analytics

We use privacy-focused website analytics to understand visitor behaviour in aggregate. We do not use advertising trackers, retargeting pixels, or cross-site tracking. Our analytics are configured to anonymise IP addresses and do not create individual user profiles for advertising purposes.

7. Email waiting list

When you join our waiting list, we collect your email address (and optionally your first name) to send you occasional updates about our progress. These emails are sent infrequently — we estimate no more than once per month on average.

Every email includes an unsubscribe link. You can also request removal by emailing us at hello@hydratetheimagination.com. We use a reputable email service provider to manage our mailing list and deliver emails.

8. Visitor questionnaire

Our optional questionnaire collects information about your water filtration habits, concerns, and preferences. This helps us understand what matters to potential users and guides our product development decisions.

Responses are reviewed in aggregate. We do not sell or share individual questionnaire responses with third parties. Raw responses containing personal data are deleted after 12 months; aggregated, anonymised insights may be retained indefinitely for product development reference.

9. Data sharing and third parties

We do not sell, rent, or trade your personal data. We may share data with trusted third-party service providers who help us operate our Website and communicate with you — for example, our email service provider, hosting provider, and analytics platform. These providers are contractually bound to process data only on our instructions and in compliance with data protection law.

We may disclose personal data if required by law, court order, or governmental regulation.

10. International transfers

Some of our third-party service providers may process data outside the United Kingdom or European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses or an adequacy decision, to protect your data to an equivalent standard.

11. Your rights

Under data protection law, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data.
• Object to or restrict processing of your data.
• Request portability of your data to another service.
• Withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, please email us at hello@hydratetheimagination.com. We will respond within one month. There is no fee for most requests.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk.

12. Data security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted data transmission (TLS), secure server infrastructure, and access controls.

13. Children's privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

14. Changes to this policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated effective date. Where changes are material, we will notify waiting list subscribers by email.

15. Contact

If you have questions about this privacy policy or wish to exercise your data protection rights, please contact us at:

Email: hello@hydratetheimagination.com

Website: hydratetheimagination.com/contact