Research
We believe in publishing our methods, sharing our data, and inviting scrutiny. This page will grow as our testing programme progresses. For now, here's what we're working on.
Material Analysis
Characterising the mineralogical composition of source clays using X-ray diffraction (XRD) and scanning electron microscopy (SEM). We are mapping how different clay types, additive ratios, and firing profiles affect the microstructure of the fired ceramic.
Pore Structure Testing
Measuring pore size distribution, porosity, and permeability using mercury intrusion porosimetry and flow-rate analysis. Understanding the pore network is fundamental to predicting filtration behaviour and optimising for both efficacy and speed.
Microbiological Testing
Assessing the filter's ability to reduce bacterial and protozoan contaminants through controlled challenge testing. This work will be conducted with appropriate laboratory partners and will follow standardised protocols where applicable.
Taste & Sensory Research
Evaluating whether clay filtration improves the taste and odour profile of tap water. This includes both instrumental analysis (e.g. volatile organic compound measurement) and sensory panels. Because water that tastes better is water you drink more of.
Prototype Performance
Long-duration testing of prototypes under real-world usage conditions. We monitor flow rate stability, filter fouling, cleaning recovery, and structural integrity over weeks and months of continuous use.
Certification Roadmap
Mapping the regulatory landscape for water filtration products in the UK and EU. We are identifying the applicable standards (e.g. BS EN, NSF/ANSI equivalents) and planning the testing pathway required to meet or exceed them.
Why share our research?
Water filtration is too important to be opaque. We believe that when companies make claims about what their products can remove, they should show their working.
Our research programme is designed to be transparent from the start. We'll share methodology, raw data where appropriate, and acknowledge limitations. If something doesn't work as hoped, we'll say so.
We are not an accredited laboratory. All findings shared here represent internal research and development work. Where applicable, we will commission independent third-party testing to validate key performance claims before any product launch.
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